At FirstUp, our mission is to bridge the gap between sales potential and revenue growth. We believe that every organization has the capacity to scale, but may lack the support to reach the next level. Through integrity, accountability, and transparency, we serve as a trusted partner, providing strategic sales support necessary to turn high-level vision into high-impact results.
Leslie Fabian has spent 15 years refining the nuance of revenue generation and the discipline of high-impact sales leadership. With a track record spanning major portfolios like Hilton, Marriott, and IHG, as well as the fluid environments of high-growth start-ups, she specializes in building the sales frameworks that turn ambitious goals into long-term revenue. Her tenure across hospitality, SaaS, and the non-profit sector has reinforced a universal insight: that the most successful organizations prioritize proactive sales as the essential foundation for growth.
Whether directing sales outreach for high-profile institutions or optimizing the performance of a start-up team, Leslie ensures that the quality of execution matches the ambition behind the strategy. To date, Leslie has been responsible for producing over $10 million in revenue, consistently outperforming projections by creating the roadmaps that drive conversion and retention. As a veteran of sales leadership, she knows that business growth is built on the strength of daily habits. Ultimately, she helps leadership teams move from shouldering the day-to-day to the quiet confidence of a scaled, revenue-generating business.
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